Kara Dunston


Brand Strategy, Logo Concept & Development, Visual Identity, Print Material, Digital Material, Photography

OVRHD, is a one-stop gear recommendation platform for the outdoor enthusiast. OVRHD utilizes patent pending technology that curates expert knowledge, harnesses crowd sourced reviews and matches these inputs with critical data points such as location, weather, activity and personal preferences.  From this data, OVRHD generates the ultimate packing list.

Concept and development for OVRHD branding stems from the idea of the "list". By combining the "O" and the "V" of the customized wordmark, an icon was developed to resemble a check box, paying tribute to the fact that users will "check" things off their list.