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Logo concept & development, Branding, Print & digital collateral
BRAND IDENTITY
The Snowmass Kitchen lettermark provides a, tranquil, industrious and distinct feel. The precise letterforms offer a sleek and contemporary style. The alternate ‘M’ acts as a symbol to represent Snowmass Mountain Resort. It can be used on its own, or as part of the original wordmark.
Throughout SMK you will find evidence of hardworking kitchen surfaces, menu covers made out of old cookie sheets, wine lists distressed to look like old cookbooks. These accessories provide unique character and mass appeal. The sophisticated cuisine and the refined, yet approachable environment provide for an exceptional dining experience.