Gabb Watch Launch

Company Gabb Wireless
Role Art Direction, Design, Packaging, UX/UI
Lifestyle Photography Matt Hawthorne

The phone kids wear. The Gabb Watch triples as a cell phone, GPS device, and interactive watch. For the product launch, Gabb wanted to appeal to kids and their parents. Through color-coordinated social ads, kid-friendly illustrations, and an emoji sprinkle, this campaign was brought to life.